Rebranding Rachel’s Table



Rachel’s Table is the Food Rescue Program of the Jewish Federation of Western Massachusetts, and its most visible brand. It was founded in 1992, and still wore its original logo and had no apparent brand guidelines.

A very talented artist, Rebecca Kate Baranovski, a long-time Rachel’s Table volunteer, donated her time and talent to give Rachel’s Table a gorgeous new brand mark and full suite of visual branding guidelines. It was my absolute pleasure to turn her vision into a reality.