United Way of Pioneer Valley

United Way of Pioneer Valley (“UWPV”) gave me my first opportunity to expand beyond digital marketing and into the broader world of communications and top-level marketing strategy.

The organization faced many challenges. It had recently lost it’s largest funding source, and it’s prime method of fundraising was showing diminishing returns across the board.

I helped them build a new website, which allowed them for the first time to collect donations via text-message, and I renewed many of their out of date print materials.